InterWest is very excited to announce our latest SaaS investment in Totango. Similar to our thesis when we invested in SaaS leaders such as Marketo, Spredfast, Optimizely and Newscred, we believe Totango's team has built the best product in an explosive emerging category.
Over the past 10 years, much of the investment in front-office software has gone into applications that enable enterprises to achieve revenue growth by optimizing the marketing and sales functions. More recently, there are a number of market developments that have created the need and opportunity to increase revenue (and reduce churn) from existing customers. Must read: David Skok's excellent blog on the subject of customer success & churn.